Founded and run by women, UNDONE BEAUTY is one of the must-know indie makeup brands. It strives to undo everything you know (or think you know) about quality makeup. For example, it has to be expensive, loaded with harsh chemicals, and not user-friendly. UNDONE BEAUTY hosts lines of luxurious eyeshadows, lip colors, bronzers, blushes, and powders. Best of all, the line is cruelty-free and prices start at only $5.