Our Promise

We’re Out To Undo Expected

Undone was created to undo the expected with valuable, multi-tasking innovation that is surprisingly affordable and available to all. Our easy-to-apply products are designed to celebrate natural beauty in all skin tones, body types, skin types, and ages, so you feel uniquely beautiful and your personal best. Create natural everyday looks and easily build for sultry nights or your favorite look of the moment.


Trusted, natural ingredients are infused in every formula to add skincare benefits with every use (and we didn't forget about your lashes either!). Our brushes include patent-pending innovations that bring out the best in our products - and you. Everything is always clean (third-party certified), Peta-certified cruelty-free & vegan.


In our short four years, we've worked to undo outdated beauty norms - and we know we have many miles to go.


We're extremely proud to support Project Heal in their mission to provide eating disorder support for underserved or overlooked individuals. We give 1% of proceeds during March (following National Eating Disorders Awareness Week) and September to this incredible organization, and 100% of our Lip to Cheek shade Dahlia goes to this cause every day.