Undone Beauty is a female-helmed brand that is tailor-made for those of us who already spend way too much time online, hoping to take the angst out of online beauty shopping with functional, easy-to-use formulas. The brand has even cast “real women” (read: not all high-fashion model sized, not all white, not one age range, etc.) as the un-retouched faces of their launch, to show how the products translate on women with relatable faces—and lives.