Featured

Seamless Face and Body Palm Brush

Seamless Face and Body Palm Brush

$18
Why is a big, brilliant blending brush also a BIG investment? We undid that with this affordable ...
dahlia

Lip to Cheek 3-in-1 Cream Palette

$14
3-in-1 Cream Blush + Lip Color. Sheer, medium and intensely opaque. Infused with coconut extract.
Water Bronzer

Water Bronzer

$10
Ultra-blendable, seamlessly melts into skin for the most natural bronzed look. Infused with coconut.
rose-lit

Water Highlighter

$10
Ultra-blendable, seamlessly melts into skin for the most natural bronzed look. Infused with coconut.
Poppa Gloss

Poppa Gloss

$10
High-shine gloss moisturizes, nourishes, and conditions with cloudberry seed extract.
fine-wine

Light on Lip

$10
Light reflecting, lip amplifying lipstick. Sheer, buildable color with aloe vera and coconut.
Water Blush

Water Blush

$10
Ultra-blendable, seamlessly melts into skin for the most natural bronzed look. Infused with coconut.
after-red

Matte Talk Lip

$10
Why does a matte lip look have to feel so... matte? Say good-bye to dry & cakey matte lips. Matte...
choco latte

Curator Quad

$10
Why is the ideal eyeshadow look so hard to curate, with one-at-a-time pans or huge palette books...
Burgundy Lash

Clean Lash

$8
Why can’t your go-to mascara have it​ all? (With none of the junk). We undid that with this every...
sunset bronzer

Sunset Bronzer 4-in-1 Glow Palette

$12
Why do we have to collect a face bronzer, a big bronzer for body…plus highlighters and strobers? ...
Lash Love Prime + Treat

Lash Love Prime + Treat

$12
Why don’t we give our lashes the ​moisture and conditioning love we give​ our skin & hair?​ W...
Pink Beige

Forever Lip 2-in-1 Stain + Liner

$12
Why should a full lip look require ​needles or vacuums? We undid that with a 2-in-1 longwear lip ...
Light Glow

Glowed Up Self-Tanning Foam

$20
Why is self-tanning your face a ​high-risk date with destiny?​ We undid that with the ultimate ta...
Unlimited Stick

Unlimited Stick

$8
Why is the makeup pencil a lost art​ form? We undid that with a SELF Mag award-winning  4-in-1 fo...
Synergistick 4-in-1 Solid Serum

Synergistick 4-in-1 Solid Serum

$18
Why does a perfect skincare routine have ​to fill up the entire cabinet? We undid that with this ...
Unphased 1-Step Makeup Remover Mist

Unphased 1-Step Makeup Remover Mist

$18
Why does removing a ‘full beat’ require a fistful of cotton balls + 15 minutes plus? We undid tha...
Illuminating Primer Oil

Illuminating Primer Oil

$18
Why should micro-biome benefits require a PhD in skincare research? We undid that with this relax...
Plush Brow & Lash Pomade

Plush Brow & Lash Pomade

$15
Why does it take two products to have bold, plush, perfect brows and lashes? We did that with thi...
True Black Eyeliner

Unscripted II Liquid Eyeliner

$14
Why does crisp, flawless liner require a master class in fine art? We undid that by completing re...
Strawberry Creme

Mega Creme

$18
Our beloved cream formulas meet our best-selling mega pans. These huge palettes contain 4 ultra-b...
Light Beige

Sheer Radiance Serum Tint

$14
Why do we need a fistful of primer, concealer, highlighter, and cream shadow to get “that glow”? ...

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